Mercedes-Benz and NVIDIA

The automaker responsible for the world’s first car is now the first to deliver software-defined vehicles across its entire fleet, powered by NVIDIA. It all came together in a live-streamed media event from Stuttgart.

Mercedes Benz is taking a digital-first approach in vehicle production using the NVIDIA Omniverse platform to design and plan manufacturing and assembly facilities. By tapping into NVIDIA’s AI and metaverse technologies, the automaker can reduce waste, decrease energy consumption and enhance quality.

Software-based features in cars are impacting the customer experience more than ever. This is particularly important for a luxury brand like Mercedes-Benz with sophisticated customers. Magnus Östberg will give insights into Mercedes-Benz Group’s software strategy and the key success factors to creating digital luxury.

AI displays its sporty side in a roadster for the modern era with the next-generation Mercedes-AMG SL. The performance vehicle seamlessly combines sport and luxury with the latest MBUX intelligent cockpit, powered by NVIDIA.

Mercedes-Benz is calling on its long heritage of luxury to accelerate electric vehicle technology with the new EQS sedan. The premium automaker recently lifted the wraps off the long-awaited flagship EV.

Mercedes-Benz launched the redesigned C-Class sedan and C-Class wagon, packed with new features for the next generation of driving. Both models prominently feature the latest MBUX AI cockpit—powered by NVIDIA—delivering an intelligent user interface for daily driving.

The AI cockpit has reached galactic proportions with the new Mercedes-Benz MBUX Hyperscreen. During a digital event, the luxury automaker unveiled the newest iteration of its intelligent infotainment system.

The Mercedes-Benz S-Class has always combined the best in engineering with a legendary heritage of craftsmanship. Now, the flagship sedan is adding intelligence to the mix, fusing AI with the embodiment of automotive luxury.

Retailers are bringing the power of AI to their stores to better understand customer buying behavior and preferences and provide them a better experience.