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NVIDIA® GeForce RTX™ 40 Series powered systems provide the ultimate experience for gamers and creators. They're powered by the ultra-efficient NVIDIA Ada Lovelace architecture which delivers a quantum leap in both performance and AI-powered graphics. Experience lifelike virtual worlds with ray tracing and ultra-high FPS gaming with the lowest latency. Discover revolutionary new ways to create and unprecedented workflow acceleration.
Up to 2X performance and power efficiency
Up to 4X performance with DLSS 3 vs. brute-force rendering
Up to 2X ray tracing performance
NVIDIA Ada Lovelace Architecture
Dedicated Ray Tracing Cores
NVIDIA DLSS 3
NVIDIA Reflex low-latency platform
NVIDIA Encoder
RTX Video Super Resolution and NVIDIA Broadcast
NVIDIA Studio
Game Ready and Studio Drivers
The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.
DLSS is a revolutionary breakthrough in AI graphics that multiplies performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX 40 Series GPUs, DLSS 3 uses AI to create additional frames and improve image quality.
*Captured with GeForce RTX 4090 at 3840 x 2160.
NVIDIA Reflex and GeForce RTX 40 Series GPUs deliver the lowest latency and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.
Upgrade to advanced AI with NVIDIA GeForce RTX™ GPUs and accelerate your gaming, creating, productivity, and development. Thanks to specialized built-in AI processors, you get world-leading AI technology powering your Windows PC.
Take your creative projects to the next level with NVIDIA Studio. Powered by new dedicated hardware, RTX 40 Series unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for AI-assisted creative workflows.
Steal the show with incredible graphics and high-quality, stutter-free live streaming. Powered by the 8th generation NVIDIA Encoder (NVENC), GeForce RTX 40 Series ushers in a new era of high-quality broadcasting with next-generation AV1 encoding support, engineered to deliver greater efficiency than H.264, unlocking glorious streams at higher resolutions. Plus, exclusive optimizations in your favorite live streaming apps give your audience your best—every time.
The NVIDIA Broadcast app transforms any room into a home studio—taking your live streams, voice chats, and video calls to the next level with powerful AI effects like noise and room echo removal, virtual background, and more.
NVIDIA Omniverse™ is a 3D design collaboration platform within the NVIDIA Studio suite of tools for creators. Built to accelerate workflows and unite apps and assets to bring your ideas to life—fast.
Use AI to turn simple brushstrokes into realistic landscape images. Create backgrounds quickly, or speed up your concept exploration, so you can spend more time visualizing ideas.
NVIDIA Omniverse™ is a 3D design collaboration platform within the NVIDIA Studio suite of tools for creators. Built to accelerate workflows, unite apps, and assets to bring your ideas to life—fast.
GeForce Game Ready Drivers deliver the best experience for your favorite games. They’re finely tuned in collaboration with developers and extensively tested across thousands of hardware configurations for maximum performance and reliability.
NVIDIA app, the essential companion for PC gamers and creators, keeps your PC up to date with the latest NVIDIA drivers and technology and features a unified GPU control center, a redesigned in-game overlay, powerful recording tools, and game enhancing AI filters.
Get smooth, tear-free gameplay at high refresh rates, plus HDR and more. This is the ultimate gaming display and the go-to equipment for enthusiast gamers.
Turn your screenshots into art with this powerful in-game photo mode that captures 360, HDR, and super-resolution photos.
The highest performance graphics deliver the smoothest, most immersive VR experiences.
Resizable BAR is an advanced PCI Express feature that enables the CPU to access the entire GPU frame buffer at once, improving performance in many games.
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