GeForce Gaming PCs

NVIDIA Ada Lovelace Architecture

Designed to Give You Superpowers

New Streaming Multiprocessors

Up to 2X performance and power efficiency

Fourth-Gen Tensor Cores

Up to 4X performance with DLSS 3
vs. brute-force rendering

Third-Gen RT Cores

Up to 2X ray tracing performance

Learn More About the Supercharged Ada Architecture

Cutting-Edge GPUs

NVIDIA Ada Lovelace Architecture

Realistic and Immersive Graphics

Dedicated Ray Tracing Cores

AI-Accelerated Performance

NVIDIA DLSS 3

Game-Winning Responsiveness

NVIDIA Reflex low-latency platform

Built for Live Streaming

NVIDIA Encoder

AI-Enhanced Voice and Video

RTX Video Super Resolution and NVIDIA Broadcast

Fast-Track Your Creativity

NVIDIA Studio

Performance and Reliability

Game Ready and Studio Drivers

Ray Tracing

Hyperrealistic. Hyperfast.

The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.

Get Real With RTX Ray Tracing

RTX On

RTX Off

NVIDIA DLSS 3

Max FPS. Max Quality. Powered by AI.

DLSS is a revolutionary breakthrough in AI graphics that multiplies performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX 40 Series GPUs, DLSS 3 uses AI to create additional frames and improve image quality.

See How DLSS Works

*Captured with GeForce RTX 4090 at 3840 x 2160.

NVIDIA Reflex

Victory Measured in Milliseconds

NVIDIA Reflex and GeForce RTX 40 Series GPUs deliver the lowest latency and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.

Get a Competitive Advantage with Reflex

NVIDIA Powers the World's AI. And Yours.

Upgrade to advanced AI with NVIDIA GeForce RTX™ GPUs and accelerate your gaming, creating, productivity, and development. Thanks to specialized built-in AI processors, you get world-leading AI technology powering your Windows PC.

Learn More

Top Tools for the Creative Trade

NVIDIA Studio

NVIDIA Encoder

NVIDIA Broadcast

NVIDIA Omniverse

NVIDIA Canvas

NVIDIA Studio

Your Creativity^AI.

Take your creative projects to the next level with NVIDIA Studio. Powered by new dedicated hardware, RTX 40 Series unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for AI-assisted creative workflows.

Accelerate Your Creativity

NVIDIA Encoder

The Dream Stream

Steal the show with incredible graphics and high-quality, stutter-free live streaming. Powered by the 8th generation NVIDIA Encoder (NVENC), GeForce RTX 40 Series ushers in a new era of high-quality broadcasting with next-generation AV1 encoding support, engineered to deliver greater efficiency than H.264, unlocking glorious streams at higher resolutions. Plus, exclusive optimizations in your favorite live streaming apps give your audience your best—every time.

Improve Your Live Stream Quality

NVIDIA Broadcast

Your AI-Powered Home Studio

The NVIDIA Broadcast app transforms any room into a home studio—taking your live streams, voice chats, and video calls to the next level with powerful AI effects like noise and room echo removal, virtual background, and more.

Enhance Your Live Audio and Video

NVIDIA Omniverse

Connect Your Creative Worlds to a Universe of Possibility

NVIDIA Omniverse™ is a 3D design collaboration platform within the NVIDIA Studio suite of tools for creators. Built to accelerate workflows and unite apps and assets to bring your ideas to life—fast.

See the Future of 3D Design

NVIDIA Canvas

The App That Puts the AI in Painting

Use AI to turn simple brushstrokes into realistic landscape images. Create backgrounds quickly, or speed up your concept exploration, so you can spend more time visualizing ideas.

Paint With AI