AV1 is going to transform the industry, allowing livestreamers to create better content, and leveling the playing field for those interested in taking on livestreaming even though they may not have access to the best high speed internet. And it will drastically reduce the bandwidth used for video content - which is the majority of online content, which has secondary implications like reducing energy consumption or costs for companies.
NVIDIA has been pushing AV1 for years, first through the inception of the codec with AOM, later by enabling the first AV1 hardware decoders for PC, and now by partnering with Discord to enable the first support for AV1 service.
With the democratization of AV1, streamers now have a powerful tool to bring higher fidelity content to their loyal fans. This is an amazing leap forward in quality for influencers and followers all around the world, and will only get better as AV1 continues to thrive.