Ultimate gaming, creating, and AI with GeForce RTX

DLSS is a revolutionary breakthrough in AI-powered graphics. Powered by new fourth-gen Tensor Cores and Optical Flow Accelerator on 40 Series GPUs, DLSS 3 uses AI to create additional high-quality frames and improve image quality.

The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.

Take your creative projects to the next level with NVIDIA Studio. GeForce RTX unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of AI.

NVIDIA Reflex delivers the lowest latency (ms) and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.

Max-Q is a suite of technologies which optimize every aspect of a laptop—the GPU, CPU, memory, thermals, software, display, and more—to deliver powerful devices that are thin and quiet with great battery life.

Take your live streams, voice chats, and video calls to the next level with the NVIDIA Broadcast app and powerful AI effects like noise and room echo removal, virtual background, and more.

Steal the show with incredible graphics and smooth, stutter-free live streaming. GeForce RTX GPUs feature the NVIDIA Encoder (NVENC), engineered to deliver show-stopping performance and image quality.

RTX Video Super Resolution automatically enhances videos played in your Chrome or Edge browser using state-of-the art AI algorithms to sharpen images and remove blocky and distracting compression artifacts. Enjoy crystal-clear video with up to 4K resolution.

The essential companion for PC gamers and creators. Optimize games and applications with a new unified GPU control center, capture your favorite moments with powerful recording tools through the in-game overlay, and discover the latest NVIDIA tools and software.