3D Product Configurators

Develop and deploy OpenUSD, generative AI-enabled product configurator tools and experiences to nearly any device.

Nissan

Workloads

Simulation / Modeling / Design

Industries

Automotive / Transportation
Media and Entertainment
Retail/ Consumer Packaged Goods

Business Goal

Innovation

Products

NVIDIA Omniverse Enterprise
NVIDIA GDN
NVIDIA NIM

Overview
Technical Implementation
Partner Ecosystem
FAQ

The Value of Real-Time Product Configurators

3D product configurators enable brands to develop and deliver engaging experiences and content at scale, using entirely digital products and environments. These content digital twins help bring interactive experiences to media and entertainment, ecommerce, retail, and automotive industries to:

Enhance digital experiences: Allow customers to interactively visualize and customize products in 3D, with physically accurate representations, leading to increased customer engagement and brand connection.

Accelerate content creation: Build apps to empower non-3D artists with user-friendly applications to create and customize stunning 3D content for marketing campaigns, ecommerce platforms, and beyond.

Hyper-personalize advertising: Build solutions and workflows to automatically generate web content based on real-time inputs and predefined asset variants. For example, cinematic renders of a product can be generated on demand by an AI from a single dataset, using input data such as region, language, and user preferences to target specific audiences.

Optimization of operations: Reduce costs and content production times by repurposing entire data sets. Automate repetitive tasks with generative AI and allow your teams to focus on their craft.

Product configurator that allows you to change environment backdrops and bag materials.

Develop 3D Product Configurators With Generative AI and OpenUSD

Quick Links

Get Started with Omniverse

Explore OpenUSD Resources

View Reference Architecture

Learn How to Build a 3D Product Configurator

Explore Precise Visual Generative AI Blueprint

Read Technical Documentation

“The Nissan Virtual Garage has begun working with an OpenUSD workflow, and we expect to realize a 30-40% time savings in the first year. OpenUSD is a paradigm shift for automotive digital twins, and we expect to radically change not just our own workflow, but how CG assets and configurators will be created in the very near future.”

Chad Taylor
Head of the Nissan Virtual Garage and Digital Assets

Develop 3D Product Configurators

Developing product configurator tools and solutions with NVIDIA Omniverse enables you to build upon NVIDIA RTX, generative AI, and Universal Scene Description (OpenUSD) technologies. This unlocks interoperable, scalable, reusable, and customizable solutions that can be delivered faster and are more optimized for your customers.

Leverage CAD data and bridge design assets from OEMs to agencies, and create configurators for OEM teams or live customer experiences. Utilize APIs and SDKs to build a unified asset pipeline, repurpose prepared data, stream GPU-powered ray-traced graphics globally to various devices, automate the localization of content based on regions and availability, and supercharge with AI.

Developing product configurators with Omniverse and OpenUSD brings many benefits, including:

Develop in an extensible environment: Omniverse provides APIs, SDKs, and easy-to-extend templates in a low-code environment that enable developers, agencies, and software vendors to build tools, optimize pipelines, and create new interactive 3D experiences that leverage NVIDIA technologies

Aggregate data for easy repurposing: Omniverse enables you to build tools around aggregated data, so you can prepare once, and reuse data for multiple purposes. This benefit can drive multiple outputs, including 2D product renders, online interactive configurators, and virtual experiences.

Unify asset pipelines: Managing product data across its lifecycle, from design to marketing, and external agencies is manual and complex. By developing configurator solutions on a unified asset pipeline with OpenUSD, tools and solutions can benefit from automated updates. This saves creatives and solutions providers from the redundancy and inefficiencies of constantly updating or rebuilding assets that feed 3D experiences.

Supercharge 3D with generative AI: Build tools, and connect workflows that give artists or end users access to functions such as text-to-image, text-to-3D, or Retrieval Augmented Generation (RAG) infused online sales assistants. Use generative AI in production to accelerate content creation in apps, or automate personalization for web experiences. Omniverse becomes a portal to connect your apps to AI.

Deliver interactive raytraced graphics: Developers can build the 3D viewport of their application using the Omniverse platform and deploy it on NVIDIA’s Graphics Delivery Network (GDN). Utilizing GDN allows configurators to be seamlessly published as interactive, ray-traced visualizations, and accessed worldwide on various devices (mobile, tablet, XR, and more), streaming complex materials and models, while enhancing the user experience.

Quick Links

Get Started with Omniverse

Explore OpenUSD Resources

View Reference Architecture

Learn How to Build a 3D Product Configurator

Explore Precise Visual Generative AI Blueprint

Read Technical Documentation

“We have collaborated with WPP to use Omniverse to create custom 3D models for our products. This approach has offered a significant advantage: once we capture a product shot from various angles, we can easily change backgrounds. This innovation could save us days of shooting and considerable resources overall”

Asmita Dubey
Chief Digital and Marketing Officer, L’Oréal

Get Started With Our Partners

See the ecosystem of developers that are integrating OpenUSD and Omniverse technologies into their software, solution, and services portfolios.

A 3D product configurator is an application that provides the ability for users and consumers to interact with products and change their features, colors, materials, and environments, and render them in photorealistic quality. Product configurators allow users to create and customize 3D content for different purposes, whether marketing, sales, or design – or even customizing a new item from their favorite retailer.

Get started with the ‘Building a 3D Product Configurator with USD and Omniverse’ NVIDIA Deep Learning Institute course and product configurator documentation.

Universal Scene Description (OpenUSD) is an open and extensible ecosystem for describing, composing, simulating, and collaborating within 3D worlds.

OpenUSD encompasses a collection of fundamental tools and capabilities that accelerate workflows, teams, and projects. It delivers everything you need, whether you’re creating assets and environments for large-scale, connected virtual worlds, or building the tools that will make these worlds possible.

Start Building With OpenUSD

Quick Links

Get Started with Omniverse

Explore OpenUSD Resources

View Reference Architecture

Learn How to Build a 3D Product Configurato

Explore Precise Visual Generative AI Blueprint

Read Technical Documentation

Build This Use Case

Build your own 3D product configurator pipeline with Omniverse Cloud APIs or SDK to deliver engaging experiences and content at scale using entirely digital products and environments.

View Reference Architecture Take Free Course

Developers in Action

Create stunning content from 3D assets on demand.

Katana

Empower Anyone to Create Stunning Product Content

Developers at Katana build SaaS applications, like COATCreate, that empower non-3D artists to create stunning content from 3D assets on demand, seeing 40% time savings in content creation.

Read the Case Study

Advertising Content for Marketing Campaigns

WPP, The Coca-Cola Company

Building a Generative AI Content Engine for Brand Advertising

With NVIDIA NIM^™ microservices USD Search and USD Code, marketing leader WPP is enabling the beverage company to accelerate iteration on creative campaigns at a global scale.

Learn More About Our Partnership

Read the Blog

Experience a physically accurate, advanced 3D configurator

WPP

Enhance Customer Personalization Experiences

Experience a physically accurate, advanced 3D configurator, built on and streamed from GDN by WPP.

Try the Interactive Demo

Develop Next-Generation 3D Product Configurators With OpenUSD and Omniverse APIs

NVIDIA

Configure Advertising Content Based on User Demographics

NVIDIA internal developers built a reference workflow to showcase how commercial productions can provide custom-tailored ads delivered to consumers based on region, weather, time of day, lifestyle, and aesthetic preferences.

Watch the Demo

Read the Technical Blog

NVIDIA

Create Brand-Accurate Imagery With Generative AI

Enhance and modify high-quality compositions using real-time rendering and generative AI output without affecting a hero product asset.

Try the Interactive Demo

Read the Blog