September 13–16
NVIDIA and our ecosystem of partners are building the future of live media. Together we showcased the latest technologies and capabilities, including generative AI, software-defined infrastructure, immersive graphics, and more at IBC2024.
NVIDIA Holoscan for Media is a software-defined, AI-enabled platform that allows live video pipelines to run on the same infrastructure as AI. It can be used by developers to build and deploy applications as software on repurposable, NVIDIA accelerated commercial-off-the-shelf hardware.
NVIDIA showcased Holoscan for Media, the software-defined, AI-enabled platform for live media, along with applications from our ecosystem of partners covering encode, viewer, vision mixing, camera, media controllers, live graphics, and live AI captioning. This all runs on NVIDIA-accelerated, commercial-off-the-shelf hardware. The entire pipeline is software-defined and can be used on demand with dynamic media connections. It supports uncompressed media with accurate stream synchronization and timing. This allows for easy integration of new AI features.
Generative AI is unlocking new ways to create hyper-personalized audience engagement programs. NVIDIA provided a technology demonstration showing how generative AI can be guided to integrate you into a customized “trading card” that makes you a member of the team. You could select your pose and your location, and the AI made sure the team colors stayed true. The power of an NVIDIA-accelerated Dell workstation made all of this interactive. Artists who are designing a campaign like this can easily explore and think about ideas to create engaging fan experiences.
Today’s broadcast pipelines are built from many different tools, and staying on top of all the documentation to learn how to configure and debug those tools is a real challenge. NVIDIA AI Workbench makes it easy to create your own generative AI support assistant that’s been trained on the documentation specific to your pipeline. When you ask your assistant questions, they will quickly give you answers that come from all the right sources—saving you time looking through many different sets of documents. The NVIDIA-accelerated Dell workstation delivers the GPU acceleration needed for interactive conversations with your assistant and quickly learning from new documents you provide it.
Global marketing and technology services company Monks showcased an AI computer vision demo on the NVIDIA Holoscan for Media platform that identifies objects, brand logos, and other features in a live broadcast to create a searchable database of media in real time. Monks is a leading system integrator for Holoscan for Media and designed the cloud-based workflow using the company’s AI-centric solution Monks.Flow to help broadcast, media, and entertainment companies develop hyper-personalized content for distribution across new media channels at speed and scale.
At IBC, Sony demonstrated in collaboration with NVIDIA a live production solution based on Sony’s M2L-X software switcher deployed to the NVIDIA Holoscan for Media framework. The solution is deployed to common-off-the-shelf (COTS) hardware supplied by Dell and previewed native support for ST-2110 as well as bridging traditional SDI based environments.
NVIDIA Partners
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