April 5–9 | Las Vegas Convention Center
NVIDIA and our ecosystem of partners are transforming content creation, streaming, and audience experiences with AI. Together we'll showcase the latest technologies enabling the future of the industry at the 2025 NAB Show.
E-sport Racing Challenge: A Live Cloud Production
Take the wheel and prove you’re the fastest racer in Las Vegas! Step into the heart-pounding world where elite racing meets cloud technology, right in the Las Vegas Convention Center, West Hall lobby. From Sunday through Wednesday at NAB Show 2025, you’ll live the dream of a professional race driver – master the iconic Las Vegas street circuit in a professional-grade racing simulator, analyze your performance through cutting-edge AI-powered insights, and step into the spotlight for your own post-race interview. The week’s fastest drivers will claim exciting prizes and earn championship glory across NAB and AWS social channels. Plus, watch the action unfold as we showcase the future of live cloud production and generative AI in sports broadcasting through thrilling demonstrations at the AWS booth W1701 and engaging fireside chats in the West Hall lobby.
Qvest, the global leader in technology and business consulting for media and entertainment Fortune 1000 companies, is collaborating with NVIDIA on the following innovative AI solutions launching at NAB 2025:
Agentic Live Multi-Camera Video Event Extractor
Identify, detect, and extract near-real-time events into structured outputs using an easily configurable, no-code, natural language interface.
No-Code Media-Centric AI Agent Builder
Extract meaningful, structured data from unstructured media formats, including video, images, and complex documents.
Leveraging powerful technologies, including NVIDIA NIMs, NeMo™, NVIDIA Holoscan for Media, and Video Search & Summarization (VSS), these solutions help clients unlock the value of their content, enhance audience engagement, simplify insight gathering, and streamline workflows.
Building on the excitement and momentum from GTC, VAST will bring the VAST InsightEngine to NAB—showcasing a powerful demo powered by NVIDIA AI and developed in collaboration with the National Hockey League. This groundbreaking solution enables instant access to over 550,000 hours of historical game footage spanning the past century, unlocking an unprecedented archive of hockey history. The collaboration is set to redefine sponsorship analytics and empower video producers to instantly search, edit, and deliver dynamic broadcast clips—fueling hyper-personalized fan experiences like never before.
At NAB2025, Vizrt (Booth W3031) will present the expansive capabilities of Viz AI throughout its solution portfolio, which when matched with NVIDIA RTX 6000 Ada GPU and NVIDIA Maxine technology, enhances workflows, increases speed through automation, reduces operational cost, and continually introduces innovative capabilities.
Across the booth, Vizrt’s thoughtful application of NVIDIA technology simplifies complex processes to support the immersive reflections, talent shadow mapping, and 3D Pose Tracking of Reality Connect™, Gesture Control that lets the talent interact with virtual scenes using hand and body gestures, and AI Gaze Correction – now available in the all-new TriCaster® Vizion.
NVIDIA Holoscan for Media is the real-time AI platform for live media, allowing live video pipelines to run on AI infrastructure. This platform can be used by developers to build and deploy applications as software on repurposable, NVIDIA accelerated commercial-off-the-shelf hardware. Transform your approach to development and build the future of live media with Holoscan for Media.
Sunday, April 6
1:50 p.m - 2:10 p.m PT
Asynchronous Sharing of Media Essence Data in Software Defined Workflows
Tuesday, April 8
11:45 a.m - 12:45 p.m PT
Agentic Conversational AI - Transforming Engagement in Media & Entertainment
Wednesday, April 9
11:30 a.m. - 12:30 p.m PT
Redefining Entertainment: AI, Advanced Workflows and the Future of Media with Dell Technologies and NVIDIA
Get the Latest News on NVIDIA Technologies for Media and Entertainment