It’s important to note that analysis of clusters is not the job of a single algorithm. Rather, various algorithms usually undertake the broader task of analysis, each often being significantly different from others. Ideally, a clustering algorithm creates clusters where intra-cluster similarity is very high, meaning the data inside the cluster is very similar to one another. Also, the algorithm should create clusters where the inter-cluster similarity is much less, meaning each cluster contains information that’s as dissimilar to other clusters as possible.
There are many clustering algorithms, simply because there are many notions of what a cluster should be or how it should be defined. In fact, there are more than 100 clustering algorithms that have been published to date. They represent a powerful technique for machine learning on unsupervised data. An algorithm built and designed for a specific type of cluster model will usually fail when set to work on a data set containing a very different kind of cluster model.
The common thread in all clustering algorithms is a group of data objects. But data scientists and programmers use differing cluster models, with each model requiring a different algorithm. Clusterings or sets of clusters are often distinguished as either hard clustering where each object belongs to a cluster or not, or soft clustering where each object belongs to each cluster to some degree.
This is all apart from so-called server clustering, which generally refers to a group of servers working together to provide users with higher availability and to reduce downtime as one server takes over when another fails temporarily.
Clustering analysis methods include:
- K-Means finds clusters by minimizing the mean distance between geometric points.
- DBSCAN uses density-based spatial clustering.
- Spectral clustering is a similarity graph-based algorithm that models the nearest-neighbor relationships between data points as an undirected graph.
- Hierarchical clustering groups data into a multilevel hierarchy tree of related graphs starting from a finest level (original) and proceeding to a coarsest level.
Clustering use cases
With the growing number of clustering algorithms available, it isn’t surprising that clustering has become a staple methodology across a range of business and organizational types, with varying use cases. Clustering use cases include biological sequence analysis, human genetic clustering, medical image tissue clustering, market or customer segmentation, social network or search result grouping for recommendations, computer network anomaly detection, natural language processing for text grouping, crime cluster analysis, and climate cluster analysis. Below is a description of some examples.
- Network traffic classification. Organizations seek various ways of understanding the different types of traffic entering their websites, particularly what is spam and what traffic is coming from bots. Clustering is used to group together common characteristics of traffic sources, then create clusters to classify and differentiate the traffic types. This allows more reliable traffic blocking while enabling better insights into driving traffic growth from desired sources.
- Marketing and sales. Marketing success means targeting the right people or prospects in the right way. Clustering algorithms group together people with similar traits, perhaps based on their likelihood to purchase. With these groups or clusters defined, test marketing across them becomes more effective, helping to refine messaging to reach them.
- Document analysis. Any organization dealing with high volumes of documents will benefit by being able to organize them effectively and quickly as they’re generated. That means being able to understand underlying themes in the documents, and then being able to compare that to other documents. Clustering algorithms examine text in documents, then group them into clusters of different themes. That way they can be speedily organized according to actual content.
Data scientists and clustering
As noted, clustering is a method of unsupervised machine learning. Machine learning can process huge data volumes, allowing data scientists to spend their time analyzing the processed data and models to gain actionable insights. Data scientists use clustering analysis to gain some valuable insights from our data by seeing what groups the data points fall into when they apply a clustering algorithm.