Applying AI & LLMs to Transform the Luxury Automotive Experience
, Chief Data & AI Officer, JLR (Jaguar Land Rover)
The automotive industry is undergoing a rapid transformation, driven by electrification, digital services, and data. Leadership in these areas is critical to delivering a modern luxury experience, now and in the future. Jaguar Land Rover is creating new experiences, new levels of intimacy, and connected car services for our clients. As a business, we're creating a digital-first mindset to support our growth, enhance the client experience, and increase the productivity and expertise of our teams.
Our Digital Product teams are working with colleagues throughout JLR, and with our strategic partner NVIDIA, to apply AI and large language models to accelerate this journey. In this talk, JLR’s chief data and digital product officer details on JLR’s digital transformation, highlighting key use cases, applications, and innovations.